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Lichnyy brend s nulya

Ekaterina Kononova

Unabridged • 9785171248277
5 hours 44 minutes
Thalia
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From the publisher

Vy biznesmen? Fitnes-trener? Yuvelir ili muzykant? A mozhet byt', politik? Chtoby byt' uspeshnym, vam nuzhno reshit' neprostuyu zadachu — zayavit' o sebe tak, chtoby vam poverili. Tol'ko tak mozhno zavoevat' auditoriyu i poluchit' klientov. Rynok perenasyshchen konkurentami, no sushchestvuyut tekhnologii, kotorye pozvolyayut bystro zavoevat' populyarnost' u lyuboy auditorii: klienty poveryat vam, stanut orientirovat'sya na vas i budut prinosit' vam den'gi i slavu! Chtoby o vas uznali, chtoby k vam prislushivalis' i shli za vami, vam nuzhno sozdat' imya, kotoroe vyzyvaet doverie, vizitnuyu kartochku, kotoraya rabotaet na vas. Kniga Ekateriny Kononovoy, konsul'tanta po sozdaniyu lichnogo brenda, — programma lichnogo prodvizheniya, kotoraya pomozhet razvit' vash biznes i uvelichit' zarabotok. Poshagovo, ponyatno, effektivno. Avtor podrobno razbiraet glavnye instrumenty prodvizheniya Imeni i Brenda v social'nyh setyah dlya togo, chtoby vy ukrepilis' na rynke, stali nezamenimy i uvelichili dohody. Otdel'nye glavy posvyashcheny sozdaniyu «Ya-Koncepcii», unikal'nogo torgovogo predlozheniya (UTP), polotna mysleobrazov (fakty, harakteristiki, poslevkusie), opisaniyu celevyh auditoriy. Vy nauchites' sostavlyat' mediaplan, kontent-plan, press-portret i mnogoe drugoe! Kniga pomozhet v sozdanii lichnogo brenda prakticheski v lyubom napravlenii: moda, fitnes, IT-tekhnologii, avtosegment, astrologiya, bankovskiy segment, buhgalterskaya praktika, dizayn, innovacii, kopirayting, konsalting, media, medicina, psihologiya, shou-biznes, yuridicheskaya praktika, foto- i videoproizvodstvo i t. d.
From the publisher
Vy biznesmen? Fitnes-trener? Yuvelir ili muzykant? A mozhet byt', politik? Chtoby byt' uspeshnym, vam nuzhno reshit' neprostuyu zadachu — zayavit' o sebe tak, chtoby vam poverili. Tol'ko tak mozhno zavoevat' auditoriyu i poluchit' klientov. Rynok perenasyshchen konkurentami, no sushchestvuyut tekhnologii, kotorye pozvolyayut bystro zavoevat' populyarnost' u lyuboy auditorii: klienty poveryat vam, stanut orientirovat'sya na vas i budut prinosit' vam den'gi i slavu! Chtoby o vas uznali, chtoby k vam prislushivalis' i shli za vami, vam nuzhno sozdat' imya, kotoroe vyzyvaet doverie, vizitnuyu kartochku, kotoraya rabotaet na vas. Kniga Ekateriny Kononovoy, konsul'tanta po sozdaniyu lichnogo brenda, — programma lichnogo prodvizheniya, kotoraya pomozhet razvit' vash biznes i uvelichit' zarabotok. Poshagovo, ponyatno, effektivno. Avtor podrobno razbiraet glavnye instrumenty prodvizheniya Imeni i Brenda v social'nyh setyah dlya togo, chtoby vy ukrepilis' na rynke, stali nezamenimy i uvelichili dohody. Otdel'nye glavy posvyashcheny sozdaniyu «Ya-Koncepcii», unikal'nogo torgovogo predlozheniya (UTP), polotna mysleobrazov (fakty, harakteristiki, poslevkusie), opisaniyu celevyh auditoriy. Vy nauchites' sostavlyat' mediaplan, kontent-plan, press-portret i mnogoe drugoe! Kniga pomozhet v sozdanii lichnogo brenda prakticheski v lyubom napravlenii: moda, fitnes, IT-tekhnologii, avtosegment, astrologiya, bankovskiy segment, buhgalterskaya praktika, dizayn, innovacii, kopirayting, konsalting, media, medicina, psihologiya, shou-biznes, yuridicheskaya praktika, foto- i videoproizvodstvo i t. d.

From the same authors

Imprint
AST
Release date
09/20/2023

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