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Ekologiya naiznanku. Kak rabotayut ...

Vadim Petrov

Unabridged • 9785041854157
5 hours 38 minutes
Thalia
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From the publisher

«Stan' uchastnikom nashego fonda i sdelay vklad v budushchee prirody». CHto za chush'! Mezhdunarodnye ekologicheskie soobshchestva ispol'zuyut zadachi zashchity prirody dlya davleniya na biznes i gosudarstvennuyu politiku. Pokazyvayut nam milye kartinki, rasskazyvayut dusherazdirayushchie istorii, chtoby my zhertvovali den'gi. A chto v itoge? Avtor knigi izuchaet rabotu mezhdunarodnyh ekologicheskih soobshchestv v Rossii i za rubezhom, analiziruet reklamnye kompanii i ih vliyanie, primery gromkih publichnyh istoriy, a takzhe zabytye stat'i. On rasskazyvaet: - kak sozdayutsya i chem zakanchivayutsya krupnye ekologicheskie proekty i programmy; - kak ne boyat'sya klimaticheskoy katastrofy i ponyat', chem real'no mozhno pomoch' prirode; - zachem WWF pokupal mayonez dlya sohraneniya peredneaziatskogo leoparda na Kavkaze; - pochemu pandy bol'she ne vymirayut i kto takie «zelenye avatary»; - pochemu pogloshchayushchaya sposobnost' u moguchey rossiyskoy berezki nizhe, chem u nemeckoy; - kak «standarty» i «razresheniya» ne pomogli vyzhit' zhirafu Mariusu. Analiziruya nekotorye istorii, mozhno podumat': «A pri chem zdes' voobshche ekologiya?» No v tom-to i delo, chto ekologiya «vsegda pri chem».
From the publisher
«Stan' uchastnikom nashego fonda i sdelay vklad v budushchee prirody». CHto za chush'! Mezhdunarodnye ekologicheskie soobshchestva ispol'zuyut zadachi zashchity prirody dlya davleniya na biznes i gosudarstvennuyu politiku. Pokazyvayut nam milye kartinki, rasskazyvayut dusherazdirayushchie istorii, chtoby my zhertvovali den'gi. A chto v itoge? Avtor knigi izuchaet rabotu mezhdunarodnyh ekologicheskih soobshchestv v Rossii i za rubezhom, analiziruet reklamnye kompanii i ih vliyanie, primery gromkih publichnyh istoriy, a takzhe zabytye stat'i. On rasskazyvaet: - kak sozdayutsya i chem zakanchivayutsya krupnye ekologicheskie proekty i programmy; - kak ne boyat'sya klimaticheskoy katastrofy i ponyat', chem real'no mozhno pomoch' prirode; - zachem WWF pokupal mayonez dlya sohraneniya peredneaziatskogo leoparda na Kavkaze; - pochemu pandy bol'she ne vymirayut i kto takie «zelenye avatary»; - pochemu pogloshchayushchaya sposobnost' u moguchey rossiyskoy berezki nizhe, chem u nemeckoy; - kak «standarty» i «razresheniya» ne pomogli vyzhit' zhirafu Mariusu. Analiziruya nekotorye istorii, mozhno podumat': «A pri chem zdes' voobshche ekologiya?» No v tom-to i delo, chto ekologiya «vsegda pri chem».

From the same authors

Imprint
Eksmo
Release date
04/22/2023

Eksmo