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Sozdavaya religiyu. Kak Ilon Mask ...

Tim Higgins

Unabridged • 9785041784294
13 hours 19 minutes
Thalia
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From the publisher

Ilon Mask — odin iz samyh protivorechivyh titanov Kremnievoy doliny. Odni schitayut ego geniem i vizionerom, drugie — merkantil'nym moshennikom. Mask yavlyaetsya avtorom samyh smelyh idey, ot kolonizacii Marsa do implantiruemyh v mozg mikrokomp'yuterov. No naibolee obsuzhdaemym do sih por ostaetsya elektromobil'. V 2000-h godah oni byli dikovinkoy, kotoruyu nikto ne vosprinimal vser'ez. No nebol'shaya gruppa inzhenerov i predprinimateley uvidela v nih potencial i reshilas' poyti va-bank protiv samyh krupnyh i zhestokih biznes-konkurentov v mire — Ford, Toyota, Volkswagen, Mercedes-Benz, BMW i, konechno zhe, General Motors. Tesla perezhila poistine adskoe vremya: ee presledovali konkurenty, davili investory, meshali razoblachiteli. Sam Mask neodnokratno stavil kompaniyu na gran' kraha. Odnako za 20 let svoego sushchestvovaniya Tesla prevratilas' iz «vyskochki» v samogo dorogogo avtoproizvoditelya v mire. Eta kniga — istoriya o tom, kak komanda ekscentrikov i novatorov, imeya mizernye shansy na uspekh, izmenila budushchee. Kak im eto udalos'? Kak vnutri ustroena kompaniya Tesla? CHem pozhertvoval Ilon Mask radi pretvoreniya v zhizn' svoey mechty? Otvety na eti i drugie voprosy vy naydete v knige «Sozdavaya religiyu».
From the publisher
Ilon Mask — odin iz samyh protivorechivyh titanov Kremnievoy doliny. Odni schitayut ego geniem i vizionerom, drugie — merkantil'nym moshennikom. Mask yavlyaetsya avtorom samyh smelyh idey, ot kolonizacii Marsa do implantiruemyh v mozg mikrokomp'yuterov. No naibolee obsuzhdaemym do sih por ostaetsya elektromobil'. V 2000-h godah oni byli dikovinkoy, kotoruyu nikto ne vosprinimal vser'ez. No nebol'shaya gruppa inzhenerov i predprinimateley uvidela v nih potencial i reshilas' poyti va-bank protiv samyh krupnyh i zhestokih biznes-konkurentov v mire — Ford, Toyota, Volkswagen, Mercedes-Benz, BMW i, konechno zhe, General Motors. Tesla perezhila poistine adskoe vremya: ee presledovali konkurenty, davili investory, meshali razoblachiteli. Sam Mask neodnokratno stavil kompaniyu na gran' kraha. Odnako za 20 let svoego sushchestvovaniya Tesla prevratilas' iz «vyskochki» v samogo dorogogo avtoproizvoditelya v mire. Eta kniga — istoriya o tom, kak komanda ekscentrikov i novatorov, imeya mizernye shansy na uspekh, izmenila budushchee. Kak im eto udalos'? Kak vnutri ustroena kompaniya Tesla? CHem pozhertvoval Ilon Mask radi pretvoreniya v zhizn' svoey mechty? Otvety na eti i drugie voprosy vy naydete v knige «Sozdavaya religiyu».

From the same authors

Imprint
Bombora
Release date
03/15/2023

Bombora