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Sila soobshchestv. Kak sozdavat' zhivye ...

Evgeniy Reznickiy , Dar'ya Stal'

Unabridged • 9785041793906
9 hours 20 minutes
Thalia
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From the publisher

Kom'yuniti-menedzhment — odin iz samyh moshchnyh i v to zhe vremya nedoocenennyh instrumentov razvitiya sovremennogo biznesa. V ego klyuchevye zadachi vhodit ne tol'ko sozdanie krepkogo soobshchestva vokrug idey i proektov, no i vystraivanie emocional'nyh svyazey mezhdu brendom i auditoriey, a takzhe podderzhka delovoy reputacii kompanii v mediaprostranstve. Osvoiv instrumentariy kom'yuniti-menedzhera, vy smozhete: • privlech' novyh sotrudnikov i klientov; • povysit' effektivnost' vnutrennih i vneshnih kommunikaciy; • nayti obshchiy yazyk s auditoriey v social'nyh setyah; • izvlech' pol'zu iz negativnyh otzyvov i kommentariev; • i, konechno zhe, dostich' novyh vershin v razvitii obshchego dela! I vse eto cherez razbor keysov uspeshnyh kompaniy i konkretnyh primerov iz avtorskoy praktiki! DAR'YA STAL' — kom'yuniti-menedzher social'noy seti dlya igrokov Gameram, programmnyy direktor kom'yuniti-byuro Compot, prepodavatel' kom'yuniti-menedzhmenta na obrazovatel'nyh platformah «Netologiya» i Skillbox. EVGENIY REZNICKIY — upravlyayushchiy partner biznes-laboratorii NAU Lab, perevel i adaptiroval dlya Rossii samye populyarnye zapadnye modeli raboty soobshchestvami, 15 let v kom'yuniti-menedzhmente.
From the publisher
Kom'yuniti-menedzhment — odin iz samyh moshchnyh i v to zhe vremya nedoocenennyh instrumentov razvitiya sovremennogo biznesa. V ego klyuchevye zadachi vhodit ne tol'ko sozdanie krepkogo soobshchestva vokrug idey i proektov, no i vystraivanie emocional'nyh svyazey mezhdu brendom i auditoriey, a takzhe podderzhka delovoy reputacii kompanii v mediaprostranstve. Osvoiv instrumentariy kom'yuniti-menedzhera, vy smozhete: • privlech' novyh sotrudnikov i klientov; • povysit' effektivnost' vnutrennih i vneshnih kommunikaciy; • nayti obshchiy yazyk s auditoriey v social'nyh setyah; • izvlech' pol'zu iz negativnyh otzyvov i kommentariev; • i, konechno zhe, dostich' novyh vershin v razvitii obshchego dela! I vse eto cherez razbor keysov uspeshnyh kompaniy i konkretnyh primerov iz avtorskoy praktiki! DAR'YA STAL' — kom'yuniti-menedzher social'noy seti dlya igrokov Gameram, programmnyy direktor kom'yuniti-byuro Compot, prepodavatel' kom'yuniti-menedzhmenta na obrazovatel'nyh platformah «Netologiya» i Skillbox. EVGENIY REZNICKIY — upravlyayushchiy partner biznes-laboratorii NAU Lab, perevel i adaptiroval dlya Rossii samye populyarnye zapadnye modeli raboty soobshchestvami, 15 let v kom'yuniti-menedzhmente.

From the same authors

Imprint
Bombora
Release date
03/06/2023

Bombora