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The paradox of choice: why more is less, ...

Barry Schwartz

Unabridged • 9785041793869
8 hours 33 minutes
Thalia
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From the publisher

MIROVOY BESTSELLER. Izdanie vyhodit s karikaturami rossiyskogo hudozhnika. Kogda vy reshili kupit' mikrovolnovuyu pech', to idete v magazin. Tam uznaete, chto oni byvayut prostymi, s grilem, s grilem i konvenciey, vstroennye ili otdel'nostoyashchie, chernye, belye, oranzhevye. Vy nachinaete iskat' podrobnosti v internete i chitaete stat'i ob ustroystve magnetrona, chtoby ponyat', kakaya moshchnost' nuzhna vam dlya razogreva supa. Sprashivaete svoih druzey soveta, kakoy brend luchshe vsego kupit'. Vooruzhivshis' novymi znaniyami, vy vozvrashchaetes' v magazin i uznaete, chto est' vygodnye modeli s rasshirennoy garantiey, a est' s besplatnoy dostavkoy… Postoyannyy vybor utomlyaet. My privykli, chto chem bol'she vybora, tem luchshe, no na samom dele eto ne tak. Izobilie pagubno vliyaet na nas, a oderzhimost' vyborom zastavlyaet chuvstvovat' sebya neschastnym. Psiholog Barri SHvarc issledoval etot fenomen i vyvel 11 prostyh shagov, kotorye pomogut ne tratit' mnogo vremeni na vybor lyubogo masshtaba: ot ipoteki do deserta v kafe. V legkoy i yumoristicheskoy forme avtor podmechaet nyuansy nashey povsednevnosti i delit lyudey na maksimizatorov i dovol'stvovateley. On provel nauchnoe issledovanie, chtoby oblegchit' nam zhizn' i pomoch' ne popadat' v lovushku izobiliya. Vy uznaete, kak: - ne zhalet' o pokupke ili zakaze v kafe; - perestat' sravnivat' sebya s drugimi; - sokratit' vybor do dvuh naibolee vazhnyh poziciy; - sekonomit' sebe kuchu vremeni na po-nastoyashchemu vazhnye dela. Barri SHvarc — psiholog i professor social'noy teorii i social'nogo deystviya v Suortmor-kolledzhe i priglashennyy professor Kaliforniyskogo universiteta v Berkli. Vystupal na TED Talks i sobral 17 mln prosmotrov. Pishet nauchnye raboty na styke psihologii i ekonomiki.
From the publisher
MIROVOY BESTSELLER. Izdanie vyhodit s karikaturami rossiyskogo hudozhnika. Kogda vy reshili kupit' mikrovolnovuyu pech', to idete v magazin. Tam uznaete, chto oni byvayut prostymi, s grilem, s grilem i konvenciey, vstroennye ili otdel'nostoyashchie, chernye, belye, oranzhevye. Vy nachinaete iskat' podrobnosti v internete i chitaete stat'i ob ustroystve magnetrona, chtoby ponyat', kakaya moshchnost' nuzhna vam dlya razogreva supa. Sprashivaete svoih druzey soveta, kakoy brend luchshe vsego kupit'. Vooruzhivshis' novymi znaniyami, vy vozvrashchaetes' v magazin i uznaete, chto est' vygodnye modeli s rasshirennoy garantiey, a est' s besplatnoy dostavkoy… Postoyannyy vybor utomlyaet. My privykli, chto chem bol'she vybora, tem luchshe, no na samom dele eto ne tak. Izobilie pagubno vliyaet na nas, a oderzhimost' vyborom zastavlyaet chuvstvovat' sebya neschastnym. Psiholog Barri SHvarc issledoval etot fenomen i vyvel 11 prostyh shagov, kotorye pomogut ne tratit' mnogo vremeni na vybor lyubogo masshtaba: ot ipoteki do deserta v kafe. V legkoy i yumoristicheskoy forme avtor podmechaet nyuansy nashey povsednevnosti i delit lyudey na maksimizatorov i dovol'stvovateley. On provel nauchnoe issledovanie, chtoby oblegchit' nam zhizn' i pomoch' ne popadat' v lovushku izobiliya. Vy uznaete, kak: - ne zhalet' o pokupke ili zakaze v kafe; - perestat' sravnivat' sebya s drugimi; - sokratit' vybor do dvuh naibolee vazhnyh poziciy; - sekonomit' sebe kuchu vremeni na po-nastoyashchemu vazhnye dela. Barri SHvarc — psiholog i professor social'noy teorii i social'nogo deystviya v Suortmor-kolledzhe i priglashennyy professor Kaliforniyskogo universiteta v Berkli. Vystupal na TED Talks i sobral 17 mln prosmotrov. Pishet nauchnye raboty na styke psihologii i ekonomiki.

From the same authors

Imprint
Bombora
Release date
03/06/2023

Bombora