最受欢迎的哈佛营销课
崔小西
Unabridged
•
4099995948967
12 hours 12 minutes
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From the publisher
内容简介： 如何做好营销工作，如何宣传产品，对当下的销售员的能力和素质提出了更高的要求。本书以哈佛教学经验为蓝本，从实战出发，告诉每一位企业老板和销售员，要想从嘈杂混乱中脱颖而出，赢得消费者的忠诚，就需要加强优势，以此拉开与竞争者的距离，有所取舍，有所选择。要脱离竞争性克隆；要脱离常规，不要模仿；要创新，不要追赶别人。
