Cover

Six Billion Shoppers - The Companies Winning the Global E-Commerce Boom

Porter Erisman

Unabridged
7 uur 34 minuten
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Apple Books
Apple Books *
BookBeat
BookBeat *
Deezer
Deezer
Google Play Books
Google Play Books *
Nextory
Nextory *
Spotify
Spotify *
Storytel
Storytel *
Audible Deutschland
Audible Deutschland *
Everand
Everand
Höbu
Höbu
Kobo Deutschland
Kobo Deutschland *
Spotify Audiobooks
Spotify Audiobooks *
YouTube Music
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Amazon Music
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Unabridged
7 uur 34 minuten
Opmerking: Er kunnen kosten verbonden zijn aan het afspelen van de audioboeken of hoorspelen op de respectievelijke platforms, bijv. Spotify. Lismio heeft geen invloed op welke luisterboeken en hoorspelen beschikbaar zijn op de service.
Sommige artikelen bevatten affiliate links (gemarkeerd met een sterretje *). Als je op deze links klikt en producten koopt, ontvangen we een kleine commissie zonder extra kosten voor jou. Uw steun helpt ons deze site draaiende te houden en nuttige inhoud te blijven maken. Hartelijk dank voor uw steun!
Amazon Music
Amazon Music
Apple Books
Apple Books *
Apple Music
Apple Music *
Audible Deutschland
Audible Deutschland *
BookBeat
BookBeat *
Deezer
Deezer
Everand
Everand
Google Play Books
Google Play Books *
Höbu
Höbu
Kobo Deutschland
Kobo Deutschland *
Napster
Napster
Nextory
Nextory *
Spotify
Spotify *
Spotify Audiobooks
Spotify Audiobooks *
Storytel
Storytel *
Thalia
Thalia *
YouTube Music
YouTube Music

Van de uitgever

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
Van de uitgever
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Van dezelfde auteurs

Publicatiedatum
28-09-2017

Ook inbegrepen in

Macmillan Digital Audio